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Chuck's Time as of 2021:

  • Ingrains attitudes on boards for "new" revenue opportunities – whereas most boards consist of lawyers and accountants that make decisions from financial reports to protect "existing" revenue streams.

  • Donates time as a court-appointed volunteer (certified as a Guardian ad Litem) to determine what is best for foster children who have experienced abuse, abandonment and neglect.

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From 1877, AT&T held a monopoly on phone service in the United States and Canada through a network of companies called the Bell System, nicknamed, Ma Bell. 

Then, in the late 20th century when other phone companies were approved in the U.S. – Chuck was charged to rebrand the Bell System into an organization that had to compete for the first time.

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Chuck's First Masterpiece

  • Produces fine art as an accomplished photographer and winner of top awards from the United Nations and International Photographic Council.

  • Loves God, family, friends, America, viticulture, cooking, chess, hiking, traveling, reading and exercising.

Chuck’s Proficiencies are:


  • Creates psychological hooks to capture mindshare.


  • Designs distinctive images worth remembering.

Revenue Creation

  • Spawns new revenue streams to improve predictability and lower volatility.

Crisis Mitigation & Management

  • Ensures that unexpected events do not harm an organization and their stakeholders.​

Relationship Development & Management

  • Collects intelligence for each personality type.


  • Mines "B" players onto "A" teams – a maestro of collaboration that has headed up multi-billion dollar units. ​

Chuck Licensed Methods are:

  • PEAK PERFORMANCE – translates “what a company sells" into psychological innovation that systematically engages customers and clients to buy sooner and more often – siphons of internet traffic – changes opinions and behaviors – and models the right mix of messaging, communications channels, and frequency.

  • BRANDING PANDAS – instills memorability and positive feelings for a brand into buyer's subconscious.

  • IT'S WHO YOU KNOW – finds, nurtures, and maintains long-lasting customer and client relationships – and manages their expectations through a communications crisis.

Chuck Pisciotta is an American corporate marketing strategist and leader best known for contributing billions in new revenue to some of the world's greatest brands – and for rebranding the Bell System monopoly into a global AT&T.

Between 2009 and 2019, Chuck and his U.S. based PEAK PERFORMANCE advisory firm parachuted in with game changers to quickly improve a company's revenue, relationships and reputation.

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Chuck Pisciotta

Changing Opinions & Behaviors

Continually Attracting New Customers

& Engaging Them to Buy Over and Over