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Bio

Chuck’s Proficiencies are:

Leadership 

• Mining "B" players onto "A" teams for multi-billion dollar units.  

Revenue Creation 

• Spawning new revenue streams to improve predictability and lower volatility. 

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From 1877, AT&T held a monopoly on phone service in the United States and Canada through a network of companies called the Bell System, nicknamed, Ma Bell. 

Then, in the late 20th century when other phone companies were approved in the U.S. – Chuck was charged to rebrand the Bell System into an organization that had to compete for the first time.

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Chuck's First Masterpiece

Marketing 

• Creating psychological hooks that capture mindshare. 

Branding 

• Designing distinctive images and tag lines worth remembering. 

 

Crisis Mitigation & Management 

• Ensuring that unexpected events do not harm an organization and their stakeholders.  

 

Chuck’s Licensed Methods are

 

• PEAK PERFORMANCE – translating “what a company sells" into psychological innovation that systematically engages customers and clients to buy sooner and more often – siphons of internet traffic – changes opinions and behaviors – and models the right mix of messaging, communications channels, and frequency. 

• BRANDING PANDAS – instilling memorability and positive feelings for a brand into the buyer's subconscious. 

 

• IT'S WHO YOU KNOW – finding, nurturing, and maintaining long-lasting customer and client relationships – and managing their expectations through a communications crisis. 

 

Between 2009 and 2019, Chuck and his U.S. based PEAK PERFORMANCE advisory firm parachuted in with game changers to quickly improve a company's revenue, relationships and reputation. 

 

Chuck's Time as of 2021

 

• Serving on corporate and advisory boards, ingraining attitudes for "new" revenue opportunities – whereas most boards consist of lawyers and accountants that focus on financial reports to protect "existing" revenue streams. 

 

• Donating time as a court-appointed Guardian ad Litem to determine what is best for foster children who have experienced abuse or abandonment. 

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For more on Chuck's background, speaking engagements and mentorship program – see ChuckPisciotta.com – or contact Sabrina at sabrinagiletti@gmail.com 

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Chuck Pisciotta is an American corporate leader best known for contributing billions in new revenue to some of the world's greatest brands – and for rebranding the Bell System monopoly into a global AT&T.

Between 2009 and 2019, Chuck and his U.S. based PEAK PERFORMANCE advisory firm parachuted in with game changers to quickly improve a company's revenue, relationships and reputation.

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Chuck Pisciotta

Changing Opinions & Behaviors

Continually Attracting New Customers

& Engaging Them to Buy Over and Over