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From 1877, AT&T held a monopoly on phone service in the United States and Canada through a network of companies called the Bell System, nicknamed, Ma Bell. 

Then, in the late 20th century when other phone companies were approved in the U.S. – Chuck was charged to rebrand the Bell System into a competitive, global AT&T Corporation.

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Chuck's First Masterpiece

  • BRANDING PANDAS etches in company and product brands to the buyer's subconscious – instilling memorability and positive feelings about a brand.

  • IT”S WHO YOU KNOW finds, nurtures, and maintains long-lasting customer and client relationships – and manages their expectations through a communications crisis.

Chuck’s proficiencies are:


  • Maestro of collaboration, mining "B" players onto "A" teams – heading up multi-billion dollar units. ​



  • Spawning new revenue streams to improve predictability and lower volatility.



  • Creating psychological hooks to capture mindshare and change opinions and behaviors.



  • Designing brands worth remembering.


Relationship Development & Management

  • Collecting intelligence for each personality type.


Crisis Mitigation & Management

  • So unexpected events don’t harm an organization and their stakeholders.​

​As of 2021, Chuck Pisciotta:

  • Since most Board of Directors consist of lawyers and accounts, making decisions off of financial reports to protect existing revenue streams – others leverage Chuck to identify and ingrain attitudes for new revenue opportunities.​

  • Donates time as a court-appointed volunteer (certified as a Guardian ad Litem) to determine what is best for foster children who have experienced abuse, abandonment and neglect.

  • Produces fine art as an accomplished photographer and winner of top awards from the United Nations and International Photographic Council.

  • Loves God, family, friends, America, viticulture, cooking, chess, hiking, traveling, reading and exercising.

Chuck Pisciotta is an American corporate marketing strategist and leader best known for contributing billions in new revenue to some of the world's greatest brands – and for rebranding the Bell System monopoly into a global, competitive AT&T.

Between 2009 and 2020, Chuck and his U.S. based PEAK PERFORMANCE advisory firm parachuted in with game changers to quickly improve a company's revenue, relationships and reputation.

Chuck Pisciotta's methods are:

  • PEAK PERFORMANCE translates “what a company sells" into psychological innovation that systematically engages customers to buy sooner and more often – siphoning of internet traffic – changing opinions and behaviors – and modeling the right mix of messaging, communications channels, and frequency.

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Chuck Pisciotta

Changing Opinions & Behaviors

Strengthening the Corporate Magnet to Continually Attract New Customers and Engage Them to Buy Over and Over